Tr.im Dies, Do You Know Where Your Links Are?

Dies, Do You Know Where Your Are?

As if to put a little exclamation point on Saturday’s post, “Twitter’s DOS Attack (And Why Social Media Sucks)” the URL shortening service Tr.im announced Sunday that they’re closing their doors.

We marketers use different methods to shorten URL’s, and for different reasons.

While on Twitter, we may shorten a long URL just so it doesn’t take up the 140 character limit Twitter imposes.

But we also use URL shorteners sometimes to mask affiliate links.  http://yourclickbankid.clickbakproduct.hop.clickbank.net is unattractive, long and kinda weird for your site visitors to click on.  Instead, we use one URL shortening method or another to make those long, ugly affiliate links into something a bit more palatable.

And as such, we’re dependent on whatever method we use to shorten those long URL’s to remain *working* – if we choose a method of URL shortening that goes the way of Tr.im, our links may no longer work!

The lifetime of a single Tweet is minutes, perhaps a few days – but for the most part, a tweet and any link associated with it doesn’t necessarily need to “live” forever.  Shortened some tweeted links with a now-defunct URL shortening service 14 months ago?  Probably not going to cut into your bottom line.

But an old friend of mine used to always say, “Safety first!” And as such, I use Bit.ly to shorten any URL’s I tweet.  Why? Bit.ly is Twitter’s default URL shortening service.  While nothing is ever 100%, I’ll assume due to their association with Twitter that Bit.ly will be around for a while and as such, my tweeted links will live on, should they need to.

Finally, the Twitter client Seesmic will allow you to integrate you Bit.ly account so you can shorten URL’s to your Bit.ly account from within Seesmic.)

So on the Twitter front, we’re ok.  But what if you’re using a URL shortening service to mask affiliate links elsewhere (your money site, blog, or external sites, like Squidoo)?

You’ve got to change those links to be links that you have control of!

You absolutely *must* use a method of shortening/redirection that is dependent on your own domain.  That way you have control of the links and you know they’ll always work.

If you’re using a WordPress setup, you can use the plugin Redirection to do just that – Crowd Mountain members know alot of the little tips and tricks for using this plugin.  But the basics premise is that it’ll take http://yourclickbankid.clickbakproduct.hop.clickbank.net and change it to http://www.yoursite.com/product/ – and it’ll give you stats on the number of clicks the link has received so you can track reader’s interest and conversions.

What’s more, if you find out that the product you’re directing visitors to just isn’t converting, you can change where your redirection link goes to to test another product, without having to edit the links you’ve placed on your site or over the ‘net.

The point I was making in “Twitter’s DOS Attack (And Why Social Media Sucks)” and the point I’m making here is that you must be in control of your business, particularly the elements of your business that bring you leads, subscribers, sales and ultimately, your income.

Depending on any one (free) service to host your content or lead visitors to the “Buy Now” page will ultimately award you with a headache, at best!

Another free resource you might enjoy is the Social Media Myth, where Michelle MacPhearson explains the reason most marketers aren’t having success with their social media marketing and devises a simple plan for you to follow. Unfortunately, we try to do too much with too little, the Social Media Myth is the answer.

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20 Responses to “Tr.im Dies, Do You Know Where Your Links Are?”

  1. XqumeSaraPorter says:

    RT

  2. jo-bob says:

    I get my finger right inside and give it a good scour out! you never now what may happen when your out you see, I could have an accident and I don't want the ambulance men seeing any skiddies left on my grits!

  3. could you explain that a bit more fully? All the other attempts here to process this picture have involved the same steps/techniques such as skin smoothing, wrinkle smooting/removal, brightening the eyes etc except mine was taken to a degree a bit beyond those attempts because I know how to do them, and since I have the knowledge, I outlined what I did in the post. I’d be interested to know what mall photographers near you can offer that kind of retouching. Please send me a few links because if they can do that, and do it in the time they [...]

  4. valex nek says:

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  6. There can be many reason why a property is withdrawn from the active market.

    Here are a few, the sellers have decided not to sell, a co-owner may purchase an interest, the property was overpriced and is not seeing any activity, the agent and the seller may not be happy with one another, the timing is off such as a seller or a buyers market and this one may be the most true. "Lack of Motivation"

  7. Found a small bug when Reddit Enhancement Suite is used. If you use the Never Ending Reddit module only the first page of links come up with the Socialite toolbar. The subsequent pages are auto-loaded and it is as if Socialite is then not aware of their existence :P

  8. fazi kom says:

    Because I came from a home where God was not welcome; I know what it's like not to have Him in the center.
    I have now been a born again Christian for twenty six years now and in that time, I've seen too many lives changed for the better, (mine included) and seen too many miracles to believe it's all been a coincidence.

  9. Since when is Twitter a place for #spam? Seriously who clicks links that are supposedly their own RT or mentions? #dislike

  10. "I would do" refers to the future, although grammatically it gets confusing, as the future form is will. I'm not sure if this is at all grammatically correct to begin with…
    i.e."Some time I would do that."

    "I would be doing" refers to the past or the present.
    i.e. "Had I not gone with her, I would be doing…"

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  13. trick says:

    You might want to talk to your parents about that and get them to speak to the school. If the school establishes a "do not say bless you rule," that is one thing but I don't think a teacher has a right to make up rules like that. Do not disrespect your teacher but try to find out if you can get something done about that. You have rights.

    Edited to add: Saying "bless you" isn't forcing religious beliefs on someone, it's wishing someone good health or good things. Preventing people from saying it because of religion, is denying someone's [...]

  14. I don't think they are garbage per say, they were still better than Lil Wayne but I think they are WAY overrated. I have been saying for years that they were only LEGENDS because they died and in the whole scheme of things Rakim is the most influential rapper of them all and a real legend. 50 cent does not have the lyrical talent what so ever to be called a legend. Of the top of my head I can name 15 rappers still alive better than Tupac and especially better than Biggie. Lupe Fiasco, Talib Kweli, Mos Def, Elzhi, [...]

  15. According to some of the logical answers I've read

    my conclusion is that the BLS is oxygen deprivation
    and NOT heaven.
    (not to be confused with BLS Basic Life Support)

    PS: I just don't see any real scriptural support for the
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  16. Try to access the song through an Internet website and listen carefully to the areas in question.

    Incidentally, your question is a rarity indeed–one of the first I've seen that is grammatically correct. I wish I could offer better suggestions than what I have done.

    If this doesn't help–and I attempted to hear the song on the Internet–consider going to a music store and see if the sheet music is available. If you cannot read notation then ask a clerk to hit the highest notes of the song on the piano.

  17. dra says:

    They all mean the same thing, they're just phrased differently. I'm sure your native language as several different ways of asking how someone is; it's no different for English.

  18. cale roger says:

    I’m afraid to try and trim my stache in fear that I’ll mess it up and it’ll look so dumb I have to shave everything.